Digital engineering studio
We build digital systems that earn their keep
AI-first architecture, serious WordPress engineering, and custom software. Built to generate revenue, automate the busywork, and stay yours to run.
No lock-in. You own everything we build.
Most agencies build you a website. We build the system it runs on: engineered to generate revenue, remove manual work, and stay under your control.
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Revenue, not just presence
Sites and tools designed to convert, automate, and compound, not just look the part.
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Leverage from automation
We remove the manual, repetitive work so your team spends its time where it actually matters.
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Ownership by default
You understand and control everything we deliver. No lock-in, no dependency, no black boxes.
What we build
Four disciplines, engineered to work as one system.
Most projects touch more than one. That’s the point: the value shows up where they connect.
- AI Strategy & Architecture Prepare the business for AI, not just bolt features onto it.
- WordPress Engineering Enterprise-grade engineering, not another off-the-shelf theme.
- Custom Software Software that improves how the business actually operates.
- AI Automation Practical automation with measurable outcomes, not hype.
We have opinions about this work.
They’re why clients bring us the projects that matter, and why the results tend to outlast us.
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AI should solve real business problems
Not a demo bolted onto a homepage. Automation earns its place by taking real, repetitive work off your team’s plate.
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WordPress is an asset, not a burden
Engineered properly, it stops being technical debt and becomes a platform your team can actually run.
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Clients own their platform
You should understand and control what you paid for. No lock-in, no dependency, no black boxes.
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Good architecture lowers future cost
Decisions made early compound. We build so the next change is cheaper, not more expensive.
Flagship product
Praxis · the control room for a company’s content.
Our own product, built the way we tell clients to build: an AI-native orchestration layer that connects WordPress, metered AI drafting, and enterprise search on one board. Live right now on a single VPS. Architected for many.
- Mixed provenance on one board: WordPress-authored, platform, and AI-drafted content, each tagged with its origin
- The machine drafts, a human approves: AI output opens its own review, and nothing publishes without a person saying yes
- AI drafting with a meter: every generation costed in integer micro-cents against a budget, prompts versioned
- Search as a read model: an event-driven OpenSearch pipeline returning highlighted results in about 90 ms
Laravel · FrankenPHP · Next.js 16 · React 19 · RabbitMQ · OpenSearch · Redis · MariaDB · MinIO · Traefik · Docker Compose
Selected work
Live in the world.
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Pacífica Panadería
pacificapanaderia.comThe full commerce system for an artisan sourdough bakery in Cuernavaca: reserve-and-pickup storefront, a customer app with Apple Wallet loyalty, and a tablet POS for the counter, all on one WordPress engine.
Read the case study -
Haramara Café
haramara.cafeA dark, bilingual home for a specialty coffee and sourdough café: the same commerce engine as its sister bakery, re-branded end to end, with customer and POS apps and self-refreshing Apple Wallet loyalty.
Read the case study -
Gramo Café
gramo.cafeThe digital home of a specialty coffee brand with eight cafés across Cuernavaca and Mexico City: bilingual, headless WordPress + Gatsby, with pay-on-delivery commerce and SMS-driven operations.
Read the case study
Tell us what you’re trying to build.
A short conversation is usually enough to know whether we’re the right team. No pitch deck, no obligation.