Selected work

Built, shipped, and live.

Our flagship product and a sample of client work: brands, communities, and portfolios that had to work as well as they look.

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Flagship product

Praxis · the control room for a company’s content.

Our own product, built the way we tell clients to build: an AI-native orchestration layer that connects WordPress, metered AI drafting, and enterprise search on one board. Live right now on a single VPS. Architected for many.

Mixed provenance on one board: WordPress-authored, platform, and AI-drafted content, each tagged with its origin
The machine drafts, a human approves: AI output opens its own review, and nothing publishes without a person saying yes
AI drafting with a meter: every generation costed in integer micro-cents against a budget, prompts versioned
Search as a read model: an event-driven OpenSearch pipeline returning highlighted results in about 90 ms

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Laravel · FrankenPHP · Next.js 16 · React 19 · RabbitMQ · OpenSearch · Redis · MariaDB · MinIO · Traefik · Docker Compose

Pacífica Panadería
pacificapanaderia.com

The full commerce system for an artisan sourdough bakery in Cuernavaca: reserve-and-pickup storefront, a customer app with Apple Wallet loyalty, and a tablet POS for the counter, all on one WordPress engine.
- E-commerce
- Mobile apps
- POS & operations
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Haramara Café
haramara.cafe

A dark, bilingual home for a specialty coffee and sourdough café: the same commerce engine as its sister bakery, re-branded end to end, with customer and POS apps and self-refreshing Apple Wallet loyalty.
- E-commerce
- Mobile apps
- Bilingual
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Gramo Café
gramo.cafe

The digital home of a specialty coffee brand with eight cafés across Cuernavaca and Mexico City: bilingual, headless WordPress + Gatsby, with pay-on-delivery commerce and SMS-driven operations.
- Headless WordPress
- E-commerce
- Bilingual
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Pura Capoeira
puracapoeira.com

The home of an international capoeira school spanning Mexico, Brazil, Angola and the USA: locations, professors, events and gallery, in three languages.
- Community platform
- Multi-location
- Multilingual
Capoeira is Life
capoeirais.life

A multilingual apparel brand and store for the global capoeira community, built to sell the culture, not just the merch.
- Brand & identity
- E-commerce
- Multilingual
Kenia Navarro
kenianavarro.com.mx

A quiet, editorial portfolio for a contemporary dancer and movement researcher: works, workshops and a practice journal, in two languages.
- Portfolio
- Art direction
- Bilingual
Pura Capoeira Cuernavaca
capoeiracuernavaca.com

A local capoeira school in Cuernavaca: classes, enrollment, a shop and WhatsApp booking for a growing community.
- Community platform
- E-commerce
- Booking